Social Media and your Business
Yesterday I had the opportunity to present on "Social Media and your Business" for the Hardin County Young Professionals in Kenton, Ohio. It was a great group and I am so excited to see how even small rural communities are embracing the usage of social media.
This presentation explains how internet, business, and marketing have evolved and where social media fits into the mix. Also, I hit on "What Social Media isn't." After social media is explained, some great tips are provided on how you can effectively implement a social media plan for your business. Finally, some great social media and web 2.0 tools and readings are introduced.
Here are some of the benefits social media can bring to you and your company:
- Build brand awareness & advocacy
- Build a network
- Recruit
- Reputation management
- Drive relevant traffic to your site
- PR
- Customer service & customer experience
- Strengthen customer loyalty
- Beat your competitor
- Personal branding
My Definition of Social Media: It is an internet-based communication channel that relies on social interaction and the liberation of content.
Presentation Link:
http://www.slideshare.net/zcferres/social-media-in-your-business
